The University of Texas at Arlington Bachelor of Science in Public Relations & Advertising August 2014 - May 2016
Certifications
Amarillo College Innovation Outpost Full Stack Development Certification January 2022 - May 2022
Hootsuite Certified Professional May 2015
Work Experience
Marketing Relationship Manager | MTAB Enterprises, LLC. January 2020 - Present Create and execute marketing campaigns, report on marketing success with Google Analytics, Google Tag Manager, Hootsuite, and bitly data points. Use creative skills such as photography, videography, content editing, commercial scripts, social media for brand management. Design new feature mocks and complete product quality assurance for bugs and improvements. Implement and manage company G-Suite, Asana, 1Password admin accounts and file organization. Oversee budget and expense requests. Day-to-day office operations for Headquarters staff and Executive Leadership Team. Lead employee engagement programs. Onboard technology into merchant locations and comprehensive product training for merchant employees and customers. Liaison for legal counsel, contractors, and shareholders. Have a complete understanding of all products and processes to provide thoughtful improvements consistently.
Promotions Coordinator | Chick-fil-A January 2019 - January 2020 Member of the marketing team for Chick-fil-A South Cooper Street and Chick-fil-A Camp Wisdom & 360. Worked with local businesses to increase partnerships and catering sales. Created content calendars for in-store messaging and in-store sampling. Photographed events for social media. Educated guests on new methods to place orders through the Chick-fil-A ONE App. Led marketing team in Operator-Led Delivery test market campaign. Organized employee events and rewards. Communicated status on sales goals and internal announcements. Supported recruitment and catering directors with activities, strategies, and promotional materials. Educated customers about the Chick-fil-A ONE app.
Corporate Account Executive | Six Flags Over Texas January 2017 - December 2018 Worked with businesses from Fort Worth, West Texas, and Central Texas. Client prospecting, scheduling presentations, contract negotiations, event planning, implementation, billing, design sales kit collateral, direct and edit account executive videos, photograph special events for documentation and social media. Wrote and edited content for event listings, email campaigns, video concepts, and department marketing materials. Collaborated with group sales team to create engaging cadences for prospects and current clients. Handled military accounts and special events. Manage and schedule event staff.
Promotions Team - Six Shooter | Texas Rangers Baseball Club March 2015 - October 2016 Member of promotions team at Globe Life Park in Arlington. Carried out the responsibilities for each promotion on and offthe field, delivered promotional items to designated seats, interacted with families and contestants, and attended community appearances.
Communications | Emerald City Productions June 2015 - July 2016 Created and managed website and social media pages, made content calendars, brand management, implemented comment response plans for email and social accounts, prospected for new clients, event photography, video editing. Special event position.
Social Communications Intern | Pneuma 33 - Dallas January 2016 - July 2016 Created and managed social media content for clients. scheduled posts for each platform, wrote creative briefs for client videos, researched key words for Google Adwords, monitored codes for Google Analytics, wrote blogs for client websites, collected information for monthly reports to present to the clients, and assisted with internal hiring process.
Sponsorship/Corporate Alliance Intern | Six Flags Over Texas January 2014 - June 2014 Displayed and installed signage, compliance photography, set up activations and special events, participated as street team member for activations, interacted with guests to promote sponsored brands, monitored and verified park TV spots.
Assistant to Vice President of Student Affairs | Amarillo College January 2012 - May 2012 Organized office and records, answered phones, developed correspondence, organized student award ceremonies, managed travel arrangements, liaison to Presidential Scholar Honors Program.
Customer Service | Texas Rangers Baseball Club March 2011 - November 2011 Welcomed guests, checked bags, operated ticket scanner, assisted in location of seating, oversaw safety of guests, provided general information, resolved guest issues, operated radio equipment, enforced ballpark policies.
Achievements and Awards
Junior League of Amarillo Member - Public Relations Committee July 2020 - Present
Certificate of Appreciation - U.S. Army Corps of Engineers July 2018
Maverick Award - UTA Spirit Program May 2016
Social Chair for UTA Chapter of AAF January 2016 - May 2016
Member of AAF - UTA Chapter 2015 - 2016
Member of PRSSA - UTA Chapter 2015 - 2016
UTA Advertising MVP December 2015
UTA College of Liberal Arts Accolades Scholar Spring 2015
Six Flags Over Texas Entertainment Decor Award November 2013
Contributing photographer to The Newberg Report 2011, 2012 and 2013 Bound Edition
Amarillo College Presidential Scholar Honors Program 2011, 2012
Skills
Go-To-Market Strategy Marketing Funnels Photography Graphic Design Photoshop Illustrator InDesign Final Cut Pro Video Production Full Stack Development Website Design Quality Assurance Proof Reading WordPress Hootsuite Event Management/Planning Special Events Public Speaking Client Relations Sales Promotions Digital Marketing Brand Management Online newsletters News writing Blogging MS Word Excel PowerPoint